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Pekela Riley is an award-winning stylist, educator, and global hair consultant pioneering the industry as a creative visionary and transformative change agent to the groundbreaking texture movement that champions diverse representation and inclusion. Founder and chief innovator of Salon PK and True + Pure Texture, her transformative impact and celebration of all hair types are exhibited from behind the chair and inside the corporate boardroom to remain in front of the next wave.

Her contribution to the industry can be considered as revolutionary across her accolades and recognition in editorial styling, artistic direction, and education consulting. In 2019 she co-founded the Global Artistry Council, whose DE&IB pillars were founded on representation and equity to provide opportunity, support, and education to bridge the gaps and elevate the texture-centered educational experience. Additionally, her emerging natural texture hair extensions brand True +Pure Texture is her highly coveted marque offering for valuing such under-serviced diverse audiences.

Today, Pekela is on a mission to impact a greater audience by collaborating with brands to bring cultural context to product launches that touch the texture community. Her vision is to bring the true actualization of the worth of texture inclusion and equality to the beauty industry as a leading voice and authority for DE&I.

My Specialties


Creative Director

01.

I partner with brands and organizations to define a dynamic creative vision for advertising campaigns, impactful marketing messages, and imagery. This begins with brainstorming sessions and then spearheading the initial concepts of a project, resources, and critical team management to align with the client’s expectations.

DEIB Consultant

02.

I advise and foster the implementation of customized sets of principles, aesthetic inclusion, and skill in beauty brand culture functions aimed at creating & stabilizing diverse & equitable environments. My DEIB focuses on promoting equal representation and balanced centering that fosters brand beauty innovation, product development, cultures of respect, and, ultimately, brand fandoms.

Advocate

03.

As a mentor, thought leader, and advocate …My core objective to is to help underrepresented persons and groups amplify their voices and representation. I’m committed to real equity for all in the beauty industry.

 

WORK FEATURES

My Portfolio


Commercial Portfolio

Commercial

“Make the set your canvas and watch the magic unveil.”

Editorial Portfolio

Editorial

“When beauty evokes dreams, it leads.”

Social Portfolio

Social

"Authentic expression is the purest source of viral phenomena."

 

"Intuitive Perspective is so key to recognizing the beauty of life. Anything can become beautiful when positioned under the right perspective. Knowing this fact is so empowering! Perspective continues to be one of my greatest gifts."

- Pekela Riley 

 

“Whatever you are seeking ONLY exists because it is also seeking you!”
-Pekela Riley