THE LAW OF 40 THAT EVERY HAIRSTYLIST MUST KNOW
To secure the bag, and then give it away splurging on depreciating material possessions that don’t build cash flow, is in essence not securing the bag, but touching it only to give the bag away. As a young single mother earning good money for the first time as a stylist, the money was going out just as fast as it was coming in. All I was doing was postponing an inevitable state of “broke.”
But when I learned how to save through the Law of 40 which begins with SAVING 40% OF YOUR INCOME, it saved my financial life! I’ve used this Law of 40 in other profit maximizing ways and would love to show all my hairstylists how to do the same so you can literally secure the bag.
SAVE 40: Save 40% your total income
#Think2020: 20% to savings/20% to investments
When next wave hits and salons are forced to shut-down again, you want to have an emergency fund set aside to float the business and get you through any unforeseen tough times
GO UP 40: Gradually build in a service up charge of 40%
Build upon an elevated experience and skillsets to command an increase in price to offset a reduced clientele social distancing salon servicing
GO DOWN 40:
Find ways to reduce costs by 40%
15% personal expenses: Fast food, wasteful grocery spending, excessive material possessions, etc.
25% business expenses: Organize how you spend your money and buy products through pro industry company loyalty rewards programs for bulk consolidated spend
Stay tuned for my financial empowerment success camp webinar series for hairstylists, “The Next Wave” – and follow me on Instagram @pekelariley