MY STORY CREDENTIALS
COMMERCIAL EDITORIAL SOCIAL
 

 Most times, I don’t even know how to begin
putting my life into words. The woman I am today is not by way of overnight success.

 
 

My Vision

 

Inspiring elevation and love in the beauty industry by affirming the true magnificence value of texture. With trusted advocacy and exceptional artistry, it serves as a catalyst for growth and innovation by creative leadership. Together, let us revolutionize the industry and create a vibrant space where all individuals feel valued and beautiful.

 

My Mission

 

To provide comprehensive consulting services throughout every stage of brand, product, and artistic development. I leverage cultural context, creativity, and compelling insights to craft captivating narratives that resonate with all audiences, ultimately enhancing and elevating your beauty brand's presence. Let us help you tell your unique story and captivate the world with your exceptional beauty offerings.

 

Career

Milestones

Timeline 2010-2018 Timeline 2019-2022
Ulta Case Study
 

Services 

 
 
 
 
 

Click to view services

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× Brand Ambassador
× Photo & Video Shoots
× Product Development & Marketing Strategy Consultant
× Team Trainings
× Curriculum Writing
× Diversity, Equity, & Inclusion Consultant

PIONEERING WORK

Approach

 

To operate as a beauty pioneer of our time, to be a trusted voice and craft visions that create beauty that can change insight.

I believe in building towards outcomes that will create more equitable opportunities and tell complete stories that resonate more deeply. I call this Pioneering Work, and it’s my approach as a creative visionary to the groundbreaking texture movement.

I accomplish this by always adhering to three standard practices:

  • To recognize and seize the opportunity of the current moment (the spirit of the now)

  • To leverage the power and potential of collaboration

  • To pair intuitive perspective with data to deliver tangible outcomes.

Combined, these practices will lead any brand to success through authentic messaging and representation at every stage of development.

Together, let’s impact a greater audience and bring more excellence and equity of opportunity to the texture space.

 

Case Studies

Ulta Case Study

Ulta

In 2018 I became the first appointed Diverse Strategist, for the ULTA Beauty enterprise, formalizing the internal governance of DE&I accountability.

Mizani Case Study

Mizani

In 2016, I was hired to lead and contribute to four photo global institutional image changes for the Mizani brand.

Dyson

In 2019, I was a key contributor to the development of the Dyson Blowdryer Texture focused Attachments and Corale.

WORK FEATURES

 

GET IN TOUCH

 

“A seat at the table starts by helping to build it.”

-Pekela Riley

 

“Let’s create what we wish existed.”
-Pekela Riley

 
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