Project 2: Mizani 

Abstract

In 2016, I was hired to lead and contribute to four photo global institutional image changes for the Mizani brand. Artistically directing the visual territory and marketing campaign for South Africa. My role with Mizani was to trend forecasting, lead the direction and evolution of texture education, and guide the artistic vision for the world.

My Objective

My objective was to evolve the legacy of Mizani and to modernize the brand aesthetic into wearable, diverse texture looks.

The Challenge

The challenge I faced was that Mizani was obscure in the consumer marketplace and aesthetically complex, speaking only to the licensed hairstylist. My mission was to evolve the imagery to speak to the end consumer, centering the client in the salon chair and a partner to the professionals.

The Solutions

I overcame this challenge by leveraging my two decades of salon owner experience and ingenuity as an editorial stylist. My tenure allowed me to blend elevated creativity with a wearable aesthetic that salon guests desire. Magically merging editorial and elevated lifestyle with texture is my gift.